Lead generation is top business benefit
This is a topic I always wanted to get more information about it. With the explosion of social media, and all the money used and inverted on it, just have to see how profitable is google ads around the globe, so I was thinking of the impact of these advertsiment more on a Small business.
Down here you have a interesting article about ir, with some number, comparing US companies and even some other countries. Like I imagined it’s still a small percentage, and I guess the return is even smaller them what we see here. BUT, this just makes me realise how important is to have you cmapaignvery well developed and studied BEFORE implementing, I also think that working thru quarters and american companies use to do would be the most effective way.
I make this kind of affirmation taking in considerantion the fast growing video advertisement, you see a video can easily get more then a millon views a day, BUT how long is this staying at your customers mind? how many times should our market people communicate the same message, how many impressions on each customer to make our products it fixed in their memory and for how long would that least until its necessary to do it again?
Of course it depends on how much money we are talking about it when planning a mkt campign, to what public, with what objectives, long or shorts targets etc… Enjoy the numbers and information bellow.
MERRY CHRISTMAS!
Small businesses are set to increase the time and effort they spend on social media marketing, but research on its effectiveness has been mixed. In a survey from Citibank, for example, the majority of small-business executives found social networks no good for expanding their business.
But according to the “Small Business Marketing Forecast 2010” from Ad-ology, lead generation is the biggest benefit of social networking for US small businesses, cited by one-half of respondents. Social networks were also considered a good way to keep up with the industry and monitor online chatter about the business.
Small businesses rated Facebook the most beneficial social networking site, with one-third of respondents reporting it was at least somewhat helpful. It was also the social network most likely to be used. Use of LinkedIn was less common, but the business-oriented site was claimed as beneficial by 21% of small businesses, compared with 19% that said the same of Twitter.
While awareness of social media is high among small businesses, education is still needed. Nearly one-half of respondents wished they knew more about the channel, and some of the biggest obstacles to doing more with social networking included a lack of knowledge.
The No 1. roadblock, however, was the perception that “our customers do not use social networks,” claimed by 31% of small businesses. Nearly as many complained that they did not have the time or staff available to do a good job with social network marketing.
