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The main idea of this page is to provide updated information and the latest trends on web Marketing, Social Media and e-Marketing. I'll also comment on general business opportunities, Tecnology, Marketing, Travel & Lesure and Books.

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Twitter users VS other social media users

I was readding my matinal newsletter, and I get to find this very interesting information.

Very useful when you have to decide which tools use or publish yourself or company, and even better when you have to prove to somene why you’ve taken this decision.

Hope you enjoy the content, I’m already twitting it! [...]

The Free Newsletter & Email Marketing Software – Comm100

Open Source & Free Hosted Customer Service Software

I want to share this great tool I’ve been using since a while already.

In case you need to send communication but you are not happy with only sending it, but need some professional and strategically information AFTER sending it:

Opened rate Forwarded rate Hot [...]

Video: Revolution of Social Media

Revolution of Social Media

The link above shows a interesting video done by a Spanish Publicity agence.

It’s worth checking it ou.

Brings you numbers of the Social media evolution and the spanish market.

Enjoy it

Is the click still killing?

Despite calls for better branding metrics, click-throughs are still the No. 1 effectiveness metric for many in the online ad industry, while ROI measurement lags behind

Internet Marketing 2.0 X Social Media will bring ROI?

Yesterday in the city of Barcelona, I attended to a forum called Internet Marketing 2.0 (organized by http://www.bitlonia.com), and just now I’ve read a article called: “Will social media bring ROI?”. From both resources I could get different and interesting points of view.

From one side, the boost on the importancy of Social Marketing [...]

Optimitza la presència de la teva empresa a Internet

Do you live in Barcelona Spain? wants to learn about how to improve the presence of your ocmpany in the internet?

Here you have a free coourse. Enjoy it!

Dies 19, 21, 22, 26 i 28 d’abril de 2010 De 16:00 a 20:00 ACC1Ó • Sala MÓN Pg. de Gràcia, 129 • Barcelona

Quantifying Social Results

Marketers split on whether social media will deliver measurability

It’s no secret that online marketers care about measurability. Six in 10 respondents to Datran Media’s “4th Annual Marketing & Media Survey” said measuring and understanding their audience was a priority, and more than 87% said accurate online audience measurement was at least somewhat [...]

BRIC Mobile Giants Begin to Mature

BRIC = Brazil, Russia, India and China

The BRIC nations of Brazil, Russia, India and China share large areas and populations, fast-growing economies and rapidly expanding technology markets. Mobile communications have surged in recent years as a cost-effective means of connecting [...]

Focus on ROI

Marketers have become even more focused on getting a good return on their marketing investments, due to the companies and customers demands.

Anderson and MENG found that “marketing ROI” had jumped to become the most important trend to marketing executives. Social media cracked the top 10 this year, when 72% of respondents were planning [...]

Who’s influencing and been heard by people around the globe? KLOUT

Just came across this web called KLOUT, at the beggining and I have to admit that I still have this feeling that this is nothing ‘I’ would be using so much.

But I’m sure that people who are working on a daily bases with Social media and Internet communications & Brand have a [...]