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Facebook Usage Still Rising in Europe, and countries like Brazil and India, but UK Growth Slows

From my vacations in Tunisia I share this article with you (I guess my travel mattes need more sleep then I do).

I’ve just read this fantastic article and it’s a general but useful information, specially if we talk about choosing media internationally, for example we know that in countries like Brazil and India you have social web like orkut, which have nearly 95% of the market share. So seeing number like in Brazil 5 millon user in july say a lot about facebook’s overcomming orkut in a sort run.

And probably people would maintain both web’s 100% updated, what means maybe facebooks competitor in these countries have their days counted. I wonder about it as orkut is a Google Inc tool.

Enjoy the article and lets see the out come:

Facebook Usage Still Rising in Europe, but UK Growth Slows

AUGUST 25, 2010

Karin von Abrams, Senior Analyst

The Facebook juggernaut rolls on in Europe, but the first sign of declining growth rates has appeared. In particular, the site’s meteoric expansion in the UK is tailing off.

The social network gained more than 2.2 million active UK users in May 2010, according to Inside Facebook—an 8.9% rise that took total UK user numbers to 27.1 million on June 1. Growth was higher in the UK than anywhere else in Western Europe.

By midsummer a different pattern was emerging. In France, user numbers continued to climb, reaching 19.4 million on August 1, according to data from Inside Facebook. In the UK, by contrast, the tally of active users fell in June, and rose only 1.8% in July. As a result, UK user numbers on August 1 were actually lower than in June 2010. Seasonality may be responsible for some of this shrinkage, but this should not be a greater factor in the UK than in other European countries.

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Robin Goad, research director at Experian Hitwise, summed up the trend: “Facebook’s market share of UK page views has trebled over the last five years, but growth has slowed significantly over the last six months.” Hitwise also reported that the average amount of time spent on Facebook by UK users fell from 30 minutes in December 2009 to 27.36 minutes during June and July 2010.

This is not to say that the power of Facebook is necessarily waning among UK web users. More than a third of the entire population have Facebook accounts—the second largest national membership in the world, after the US. In May 2010, Facebook was the second most visited site in the UK after Google. According to Hitwise, it accounted for over 7% of all UK internet visits that month, and maintained that level of popularity through June and July.

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Such usage figures point to the most likely cause of the slowdown in UK growth: market maturity. Inside Facebook calculated that in the month to August 1, 44.2% of UK residents visited the site. Only the US, with 42.1% penetration, approached this level of involvement. In France, about 30% of the population was active on Facebook in July 2010. Germany, with fewer than 10 million active Facebook users, also offers more potential for growth than the UK.

From a wider perspective, the apparent leveling off in Facebook’s UK user population is just one facet of consolidation in the social network space. Charles Arthur, writing in The Guardian in July 2010, suggested that social networking itself has left its formative phase behind: “Where are all the new social networks? I think they’re gone. Done, dusted, over. I don’t think anyone is going to build a social network from scratch whose only purpose is to connect people. We’ve got Facebook (personal), LinkedIn (business) and Twitter (SMS-length for mobile).”

The good news for Facebook is that—as Arthur’s comment implies—in 2010 the site has no serious rivals on the global stage.

Paper board companies VS Enviromental Responsability

Good morning!

Today I’ve found this very interesting link about one project called VERACEL – a join-venture between a Brazilian company and a Finish one.

Both Paper board producers, they clearly know the growing importance of the relationship with all the points that social responsibility touches, specially environments ones (not necessary to mention BP’s oil case and the impact for this companies business).

Hereby I leave you a very interesting web page where you can learn more about the project, and environmental information in general. Enjoy it!!

http://www.storaenso.com/globalresponsibility/  or Click HERE

Steady Gains in Blogging by Marketers

43% of US companies will be blogging by 2012

The personal blogosphere, while it still boasts million of online journals and participants, has largely stalled in recent years. Consumer use of social media has moved more toward social networking and microblogging, which seem to have eroded the perceived usefulness of full-fledged blogs. But in the corporate world, a different picture emerges.

In many studies, company use of social networks and Twitter does outpace the use of blogs, but for companies the platforms are not mutually exclusive. “Companies are finding that blogs fill a specific niche that other forms of social media do not,” said eMarketer senior analyst Paul Verna.

Because of the apparent staying power of blogs in corporate settings, eMarketer forecasts continued growth in company use of blogs for marketing purposes. This year, eMarketer estimates just over one in three companies have a public-facing blog used for marketing, a proportion that will rise to 43% by 2012.

“Studies have shown that marketers perceive blogs to have the highest value of any social media in driving site traffic, brand awareness, lead generation and sales—as well as improving customer service,” said Verna.

Comparative Estimates: US Companies Using Blogs for Marketing Purposes, 2007-2010 (% of respondents)

Surveys and studies of company blog use have estimated participation in a wide range, most likely due to methodological differences and the specific companies studied. For example, the University of Massachusetts Dartmouth Center for Marketing Research has found lower usage among Fortune 500 companies and higher adoption among the fast-growing private companies on the Inc. 500 list.

“There is evidence that smaller companies are embracing blogging at greater rates than larger firms,” said Verna. “This might be because larger, public companies—particularly in industries such as pharma and financial services—have more legal, logistical and regulatory constraints than smaller firms.”

A joint policy proposal for an open Internet

Monday, August 9, 2010 at 1:38 PM ET

Posted by Alan Davidson, Google director of public policy and Tom Tauke, Verizon executive vice president of public affairs, policy, and communications

The original architects of the Internet got the big things right. By making the network open, they enabled the greatest exchange of ideas in history. By making the Internet scalable, they enabled explosive innovation in the infrastructure.

It is imperative that we find ways to protect the future openness of the Internet and encourage the rapid deployment of broadband. Verizon and Google are pleased to discuss the principled compromise our companies have developed over the last year concerning the thorny issue of “network neutrality.”

In October, our two companies issued a shared statement of principles on network neutrality. A few months later we submitted a joint filing to the FCC, and in an April joint op-ed our CEOs discussed their common interest in an open Internet. Since that time, we have listened to all sides of the debate, engaged in good faith with policy makers in multiple venues, and challenged each other to craft a balanced policy framework. We have been guided by the two main goals:

1. Users should choose what content, applications, or devices they use, since openness has been central to the explosive innovation that has made the Internet a transformative medium.

2. America must continue to encourage both investment and innovation to support the underlying broadband infrastructure; it is imperative for our global competitiveness.

Today our CEOs will announce a proposal that we hope will make a constructive contribution to the dialogue. Our joint proposal takes the form of a suggested legislative framework for consideration by lawmakers, and is laid out here. Below we discuss the seven key elements:

First, both companies have long been proponents of the FCC’s current wireline broadband openness principles, which ensure that consumers have access to all legal content on the Internet, and can use what applications, services, and devices they choose. The enforceability of those principles was called into serious question by the recent Comcast court decision. Our proposal would now make those principles fully enforceable at the FCC.

Second, we agree that in addition to these existing principles there should be a new, enforceable prohibition against discriminatory practices. This means that for the first time, wireline broadband providers would not be able to discriminate against or prioritize lawful Internet content, applications or services in a way that causes harm to users or competition.

Importantly, this new nondiscrimination principle includes a presumption against prioritization of Internet traffic – including paid prioritization. So, in addition to not blocking or degrading of Internet content and applications, wireline broadband providers also could not favor particular Internet traffic over other traffic.

Third, it’s important that the consumer be fully informed about their Internet experiences. Our proposal would create enforceable transparency rules, for both wireline and wireless services. Broadband providers would be required to give consumers clear, understandable information about the services they offer and their capabilities. Broadband providers would also provide to application and content providers information about network management practices and any other information they need to ensure that they can reach consumers.

Fourth, because of the confusion about the FCC’s authority following the Comcast court decision, our proposal spells out the FCC’s role and authority in the broadband space. In addition to creating enforceable consumer protection and nondiscrimination standards that go beyond the FCC’s preexisting consumer safeguards, the proposal also provides for a new enforcement mechanism for the FCC to use. Specifically, the FCC would enforce these openness policies on a case-by-case basis, using a complaint-driven process. The FCC could move swiftly to stop a practice that violates these safeguards, and it could impose a penalty of up to $2 million on bad actors.

Fifth, we want the broadband infrastructure to be a platform for innovation. Therefore, our proposal would allow broadband providers to offer additional, differentiated online services, in addition to the Internet access and video services (such as Verizon’s FIOS TV) offered today. This means that broadband providers can work with other players to develop new services. It is too soon to predict how these new services will develop, but examples might include health care monitoring, the smart grid, advanced educational services, or new entertainment and gaming options. Our proposal also includes safeguards to ensure that such online services must be distinguishable from traditional broadband Internet access services and are not designed to circumvent the rules. The FCC would also monitor the development of these services to make sure they don’t interfere with the continued development of Internet access services.

Sixth, we both recognize that wireless broadband is different from the traditional wireline world, in part because the mobile marketplace is more competitive and changing rapidly. In recognition of the still-nascent nature of the wireless broadband marketplace, under this proposal we would not now apply most of the wireline principles to wireless, except for the transparency requirement. In addition, the Government Accountability Office would be required to report to Congress annually on developments in the wireless broadband marketplace, and whether or not current policies are working to protect consumers.

Seventh, and finally, we strongly believe that it is in the national interest for all Americans to have broadband access to the Internet. Therefore, we support reform of the Federal Universal Service Fund, so that it is focused on deploying broadband in areas where it is not now available.

We believe this policy framework properly empowers consumers and gives the FCC a role carefully tailored for the new world of broadband, while also allowing broadband providers the flexibility to manage their networks and provide new types of online services.

Ultimately, we think this proposal provides the certainty that allows both web startups to bring their novel ideas to users, and broadband providers to invest in their networks.

Crafting a compromise proposal has not been an easy process, and we have certainly had our differences along the way. But what has kept us moving forward is our mutual interest in a healthy and growing Internet that can continue to be a laboratory for innovation. As policy makers continue to formulate the rules of the road, we hope that other stakeholders will join with us in providing constructive ideas for an open Internet policy that puts consumers in charge and enhances America’s leadership in the broadband world. We stand ready to work with the Congress, the FCC and all interested parties to do just that.

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It’s prettyr hard to give an opinion.

I’m still digesting the information

Twitter users VS other social media users

I was readding my matinal newsletter, and I get to find this very interesting information.

Very useful when you have to decide which tools use or publish yourself or company, and even better when you have to prove to somene why you’ve taken this decision.

Hope you enjoy the content, I’m already twitting it!  ;-)

Heavy Twitter Users Bring Social Activity to New Heights

Daily users comment and upload content at least twice as much as average

eMarketer estimates there are 26 million monthly users of Twitter in 2010. That makes users of the microblogging service a relatively small minority of internet users, at 14.6%, and daily users are naturally even fewer in number. But their voice is disproportionately loud.

twitter users vs other social media users

twitter users vs other social media users

According to ExactTarget, daily Twitter users are highly active across the social web. They are about three times as likely as internet users on average to upload photos, four times as likely to blog, three times as likely to post ratings and reviews, and nearly six times as likely to upload articles.

They create, share and comment on content at high rates, making them valuable to marketers for much more than their potential influence on Twitter alone.

“Consumers active on Twitter are clearly the most influential online,” said Morgan Stewart, principal at ExactTarget’s research and education group, in a statement. “What happens on Twitter doesn’t stay on Twitter. While the number of active Twitter users is less than Facebook or email, the concentration of highly engaged and influential content creators is unrivaled—it’s become the gathering place for content creators whose influence spills over into every other corner of the internet.”

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Twitter motivation

ExactTarget also explored Twitter users’ motivations for following companies and brands on the service. In a deeper drilldown into consumer sentiment than previous research has conducted, the April 2010 study supported the general findings that microbloggers have many reasons to follow brands they like. While discounts and sales are toward the top of the list, finding out news and information about the company and its products come out ahead.

According to 360i, 75% of marketers’ tweets are informational, suggesting brands are responding to what consumers want—though they largely neglect to participate in conversations. Such deeper engagement might help them harness the power of frequent Twitter users across their other social activities as well.

Dream Machine – PEPSICO Recycling propaganda

This is a video from PEPSICO available in YOUTUBE.

I’m just posting because it’s a nice message and also the filme is quite fun. A little bit of adrenaline that makes us think about the little things that we could recycle but we don’t.

Hope you like it too.  Too see it click here or  youtube directly link http://www.youtube.com/watch?v=_wk7YZ9mQmk&feature=player_embedded.

But then you ask yourself, what’s the connection to business?!

Here is the answer, for example withing the ink and packaging segment, this is a really growing market, just to give a hint, the company Marchant prints around 6 million bags A DAY. So, the PP (plastic) producer, ink producer and all the suppliers should have products that meet this recycling / enviromental friendly final product.

this is only one example and they are not even the largest printers in UK, still think this is not an important matter or a good business opportunity?!

COLLECTIVE BUYING INTERNET – Brazil

Hello Friends and Customers,

There is a new fever of  Buying and Selling over the Internet in Brazil, very interesting! If you’veg got yourself in it, I’m sure you’ll like.


In the U.S. this been happening already for couple of years and in Brazil it has less than one.

It’s called COLLECTIVE BUYING thru the INTERNET!

Is good for those who buy it, you can achieve up to 90% off!
Good for sellers, because it will have a great flow of customers, a mass release at no cost to register and only pay the commission to the website that offers. In other words a news segment of distribution channel withing a channel (internet).

Ifirst saw it on a brazilian TV closed system – GLOBE NEWS – a special program 2 days ago and read at www.marisethvargas.com and found it very attractive, for both the client and the company it’s indeed very interesting.

FOR THE SEELING COMPANY: You register a super offer on any product and supply it on an average of two days on site, for it to be activated at least 100 people have to book the offer, so when this number reaches the bid is activated and the money  who made the Reservations by credit card will receive / generated the paycode with a deadline for it to be used. The company promotes its products and its brand which is sure to generate more sales in the normal value because customers will return and get to know them.

CUSTOMER: You buy a product offering or service with a minimum 70% discount, pay the credit card, get a code to go get what you’ve bought, example: A Course of $ 600.00 could cost $ 140.00, a super dinner at a fancy restaurant of $ 200.00 would cost $ 60.00, a day of beauty spa $ 400.00 per $ 100.00 and so on …

I’ve seen several products in the field EX: BlockBoster gave the 97% discount

For you to purchase or provide any product or service simply visit the link below and make your registration and see the offer of the day.

http://www.peixeurbano.com.br/

Check it out!

The Free Newsletter & Email Marketing Software – Comm100

Open Source & Free Hosted Customer Service Software

I want to share this great tool I’ve been using since a while already.

In case you need to send communication but you are not happy with only sending it, but need some professional and strategically information AFTER sending it:

  • Opened rate
  • Forwarded rate
  • Hot spots
  • E-mail track
  • And much more

This is you tool: http://www.comm100.com/

It’s easy to use, fast to register and even faster to learn about it.

They company have done a great self learning video:  http://www.comm100.com/video/emailticketoverall.aspx

So, hope you enjoy it!

In case you want to get updates about Marketing, Web 2.0, Asian Market and much more, just connect to www.cleovargas.com and register to get the updates from Clêo Vargas.

FESPA – Digital Printing event in Munich

Working for a company called Chimigraf (www.chimigraf.com) since November 2009, and after been in HP Brasil for 3 years within the marketing for small and midium business, I can say I know a litlle bit about printers and ink.

FESPA is a extrodinary event where you can find all the world players when it comes to printing and displaying solutions. I guess if you are looking for starting a new business, in this place you could buy the whole solution. From the printer to the ink suppliers and the necessary service and know how.

HP for example has a huge booth where they show solutions for each segment of the market, from digital display printed in PP and PE to UV coating. You’ll also find all the main Chinese printers producers and all the old fashion Serigraphy companies that are adapting to the new wave of digital printing.

http://www.fespa.com/ is a great place to find the latest trendies on  digital, ink and screening solutions.

China on line – Some numbers about this giant

 Chinese internet habits have been rapidly changing over the past few years, according to a just-released study from the Boston Consulting Group: more time online than almost any other nation and embracing e-commerce at a amazing rate:

1 billions of hours that chinese web users spent online daily in 2009, more than both the US and Japan combined.

37 billions of daollars in value of e-commerce transactions by Chinese users in 2009, expected to 100 billions in 2012.

137% percentage rate of chinese shopping online expected by 2012, which means a growth from 8% to 19% of the population.

This are the numbers, don’t miss new information at www.cleovargas.com