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The main idea of this page is to provide updated information and the latest trends on web Marketing, Social Media and e-Marketing. I'll also comment on general business opportunities, Tecnology, Marketing, Travel & Lesure and Books.

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Dream Machine – PEPSICO Recycling propaganda

This is a video from PEPSICO available in YOUTUBE.

I’m just posting because it’s a nice message and also the filme is quite fun. A little bit of adrenaline that makes us think about the little things that we could recycle but we don’t.

Hope you like it too.  Too see it click here or  youtube directly link http://www.youtube.com/watch?v=_wk7YZ9mQmk&feature=player_embedded.

But then you ask yourself, what’s the connection to business?!

Here is the answer, for example withing the ink and packaging segment, this is a really growing market, just to give a hint, the company Marchant prints around 6 million bags A DAY. So, the PP (plastic) producer, ink producer and all the suppliers should have products that meet this recycling / enviromental friendly final product.

this is only one example and they are not even the largest printers in UK, still think this is not an important matter or a good business opportunity?!

COLLECTIVE BUYING INTERNET – Brazil

Hello Friends and Customers,

There is a new fever of  Buying and Selling over the Internet in Brazil, very interesting! If you’veg got yourself in it, I’m sure you’ll like.


In the U.S. this been happening already for couple of years and in Brazil it has less than one.

It’s called COLLECTIVE BUYING thru the INTERNET!

Is good for those who buy it, you can achieve up to 90% off!
Good for sellers, because it will have a great flow of customers, a mass release at no cost to register and only pay the commission to the website that offers. In other words a news segment of distribution channel withing a channel (internet).

Ifirst saw it on a brazilian TV closed system – GLOBE NEWS – a special program 2 days ago and read at www.marisethvargas.com and found it very attractive, for both the client and the company it’s indeed very interesting.

FOR THE SEELING COMPANY: You register a super offer on any product and supply it on an average of two days on site, for it to be activated at least 100 people have to book the offer, so when this number reaches the bid is activated and the money  who made the Reservations by credit card will receive / generated the paycode with a deadline for it to be used. The company promotes its products and its brand which is sure to generate more sales in the normal value because customers will return and get to know them.

CUSTOMER: You buy a product offering or service with a minimum 70% discount, pay the credit card, get a code to go get what you’ve bought, example: A Course of $ 600.00 could cost $ 140.00, a super dinner at a fancy restaurant of $ 200.00 would cost $ 60.00, a day of beauty spa $ 400.00 per $ 100.00 and so on …

I’ve seen several products in the field EX: BlockBoster gave the 97% discount

For you to purchase or provide any product or service simply visit the link below and make your registration and see the offer of the day.

http://www.peixeurbano.com.br/

Check it out!

The Free Newsletter & Email Marketing Software – Comm100

Open Source & Free Hosted Customer Service Software

I want to share this great tool I’ve been using since a while already.

In case you need to send communication but you are not happy with only sending it, but need some professional and strategically information AFTER sending it:

  • Opened rate
  • Forwarded rate
  • Hot spots
  • E-mail track
  • And much more

This is you tool: http://www.comm100.com/

It’s easy to use, fast to register and even faster to learn about it.

They company have done a great self learning video:  http://www.comm100.com/video/emailticketoverall.aspx

So, hope you enjoy it!

In case you want to get updates about Marketing, Web 2.0, Asian Market and much more, just connect to www.cleovargas.com and register to get the updates from Clêo Vargas.

FESPA – Digital Printing event in Munich

Working for a company called Chimigraf (www.chimigraf.com) since November 2009, and after been in HP Brasil for 3 years within the marketing for small and midium business, I can say I know a litlle bit about printers and ink.

FESPA is a extrodinary event where you can find all the world players when it comes to printing and displaying solutions. I guess if you are looking for starting a new business, in this place you could buy the whole solution. From the printer to the ink suppliers and the necessary service and know how.

HP for example has a huge booth where they show solutions for each segment of the market, from digital display printed in PP and PE to UV coating. You’ll also find all the main Chinese printers producers and all the old fashion Serigraphy companies that are adapting to the new wave of digital printing.

http://www.fespa.com/ is a great place to find the latest trendies on  digital, ink and screening solutions.

China on line – Some numbers about this giant

 Chinese internet habits have been rapidly changing over the past few years, according to a just-released study from the Boston Consulting Group: more time online than almost any other nation and embracing e-commerce at a amazing rate:

1 billions of hours that chinese web users spent online daily in 2009, more than both the US and Japan combined.

37 billions of daollars in value of e-commerce transactions by Chinese users in 2009, expected to 100 billions in 2012.

137% percentage rate of chinese shopping online expected by 2012, which means a growth from 8% to 19% of the population.

This are the numbers, don’t miss new information at www.cleovargas.com

Video: Revolution of Social Media

Revolution of Social Media

The link above shows a interesting video done by a Spanish Publicity agence.

It’s worth checking it ou.

Brings you numbers of the Social media evolution and the spanish market.

Enjoy it

Bill Gates gives speach in Barcelona Tomorrow – “La importancia de la innovación en la lucha contra la pobreza”

Bill Gates in Barcelona for a speah on “the importance of innovation when fighting poverty”.

Down here you have the link to attende thru webcam the event, tomorrow June the 3rd at 12:00.

Enjoy it! www.laCaixa.es/ObraSocial

“La importancia de la innovación
en la lucha contra la pobreza”

A cargo del Sr. Bill Gates, organizada por ISGLOBAL, que tendrá lugar el jueves 3 de junio, a las doce del mediodía, en CosmoCaixa Barcelona (Isaac Newton, 26).

Para verla tan solo tienes que conectarte a: www.laCaixa.es/ObraSocial

Interesting data about Spain

Spain is the second country in the whole world that uses more 2.0 web, just after the USA.

45% of the whole on-line buys done by spaniards (meanning people living in Spain) are done in abroad web )not spanish companies)

Is the click still killing?

Despite calls for better branding metrics, click-throughs are still the No. 1 effectiveness metric for many in the online ad industry, while ROI measurement lags behind

click

Congreso Nacional de Marketing y Ventas – National Marketing and Sales Congress (Spain)

If you speak spanish and can come to these free event in Spain, I have to tell you not to miss it.

When checking the names of the people participating and the schedule, though it’s going to be a hard day of work, I’m imaginigit’ll be totally worth participating.

It’s a 100% Free event, so dont miss it and make your inscription.

http://www.managernetwork.es/barcelona


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El próximo 19 de mayo, se celebra en Barcelona (Hotel Hesperia Tower – Gran Vía, 144. L’ Hospitalet de Llobregat), el Congreso Nacional de Marketing y Ventas, considerado el Mayor encuentro Nacional para la dirección de marketing y dirección comercial.

Este Congreso tiene como premisa ayudar a los directores de marketing y directores de ventas a crear, desarrollar y ejecutar sus funciones y estrategias con éxito. El objetivo será acercarles todas las nuevas herramientas sobre las que se están basando la nueva forma de vender y de hacer marketing: mobile marketing, redes sociales, social media, innovación, marcas… En definitiva, descubrir los nuevos conceptos sobre los que se está reescribiendo el marketing y las ventas.

Este Congreso Nacional de Marketing y Ventas representa una cita imprescindible para la dirección de marketing y dirección comercial, por ello nos complace cursarle una invitación gratuita que puede ejecutarla a través de la web:

http://www.managernetwork.es/barcelona y examinar el contenido del programa.